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Facts About Flavored Milk


Flavored milks from Dean Foods meet the criteria of the most aggressive school food policy targets, such as the Institute of Medicine's Guidelines for Competitive School Foods, the School Nutrition Association, and the Alliance for a Healthier Generation. Health and nutrition experts such as the American Academy of Pediatrics, the Academy of Nutrition and Dietetics and the Institute of Medicine support the inclusion of lowfat and fat-free flavored milk in children's diets.1,2

Flavored milk provides the same nine essential nutrients as unflavored milk, including three of four "nutrients of concern" for children: calcium, potassium and vitamin D.3 The amount of added sugars in flavored milk is significantly less than the amount in soft drinks. About 50% of the sugar in flavored milk is naturally occurring lactose, yet all the sugars in sodas and many soft drinks are added sugars.

Lowfat or fat-free chocolate milk makes for an effective recovery drink after exercise or a sports activity. In fact, chocolate milk post-workout is often referred to as "nature's protein drink" since it contains a perfect ratio of protein and carbohydrates for replenishing tired muscles. Its high water content replaces fluids lost as sweat, while its electrolytes (like sodium and potassium) help to rehydrate.4

Did You Know:

  • Flavored milk accounts for less than 3.5% of the total added sugars in the diets of children ages 6-12 and less than 2% of added sugar intake in teens. Nutrient-poor sodas and fruit drinks made from powder provide up to 50% of added sugar intake for children and adults alike.5,6
  • School flavored milk contains:7
    • 38% less added sugar than five years ago
    • Only 31 calories more than white milk
  • Children who drink milk, either plain or flavored, tend to have superior overall nutrient intake compared with children who don't drink milk.8,9
  • One study showed that compared with non-milk drinkers, children who drink flavored milk:10
    • Drink more milk and get more calcium and other key nutrients
    • Drink fewer nutrient-poor sodas and fruit drinks
    • Do not consume any more added sugars or total fat
  • An important study reveals that when flavored milk was removed from schools:10
    • Milk consumption dropped 35% and did not rebound
    • The loss of nutrients was substantial and was not replaced by other foods

Good to Know


While an 8-ounce serving of white milk contains 12 grams of naturally occurring sugar (lactose):
  • TruMoo contains a total of 18 grams sugar
  • About 66% of the total sugar in TruMoo comes from lactose
  • TruMoo contains no high fructose corn syrup
  • TruMoo comes from cows not treated with artificial hormones11

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Additional resources
Got Chocolate Milk?

1- American Academy of Pediatrics, Committee on School Health. Soft drinks in schools, Pediatrics 2004; 113:152-154.

2- National Academy of Sciences, Institute of Medicine, Committee on Nutrition Standards for Foods in Schools. Nutrition Standards for Foods in Schools: Leading the Way Toward Healthier Youth. Washington, D.C.: National Academies Press, 2007.

3- Dietary Guidelines for Americans, 2010.

4- Karp et al. Int J of Sport Nutrition and Ex Metab 2006; 16: 78-91.

5- Murphy MM et al. Beverages as a source of energy and nutrients in diets of children and adolescents. FASEB J 2005; A434: 275.4.

6- Johnson RK et al. Dietary sugar intake and cardiovascular health: a scientific statement from the American Heart Association. Circulation 2009; 120: 1011-1020.

7- 2011-2012 Projected School Milk Product Profile, MilkPEP School Channel Survey, conducted by Prime Consulting Group.

8- Johnson RK et al. The nutritional consequences of flavored milk consumption by school-aged children and adolescents in the United States. J Am Diet Assoc 2002; 102:853-856.

9- Murphy MM et al. Drinking flavored or plain milk is positively associated with nutrient intake and is not associated with adverse effects on weight status in U.S. children and adolescents. J Am Diet Assoc 2008; 108:631-639.

10- 2009 Study "The Impact on Student Milk Consumption and Nutrient Intakes from Eliminating Flavored Milk in Schools," funded by MilkPEP and presented at the SNA Annual National Conference, 2010.

11- No significant difference has been shown in milk from cows treated with the artificial growth hormone rbST and non rbST treated cows